5 Reasons Why Interior Design is the Secret Sauce for Hotel and Restaurant Social Media Success
Hotels and restaurants come in all different shapes, sizes, colours and themes. This morning as I was attending a function at the Vineyard Hotel in Cape Town and felt prompted to talk about the way interior design can be used to have a positive impact on hotel and restaurant businesses, their revenue and reputation.
Hotels and restaurants are increasingly relying on social media platforms like Instagram and Facebook to showcase their properties. But, merely providing top-quality and timely services is not enough to provide an overall impeccable customer experience in 2023. To stand out among the many options, interior design is key to a successful social media presence. Here are five reasons why:
1. Interior design can set the tone for the guest's experience
A well-designed space will evoke emotions and create lasting impressions that can stay with guests long after their visit. We, as specialized interior designers, focus on creating a cohesive and memorable experience for hotel and restaurant guests that aligns with the overall brand and vision of the establishment.
When we design interior spaces, we meticulously consider and refine each element ensuring that it fits perfectly with the overall design aesthetic and brand.
We pride ourselves in designs that are imaginative, creating different areas of interest with their own distinct looks and stories to tell, from guestrooms, lobby, restaurants, bathrooms, and hallways, using carefully crafted, unique design accents, while at the same time making sure to blend elements together cohesively.
2. Aesthetic spaces create shareable moments for guests to post on social media
In today's digital age, social media has become an integral part of our lives. People love to share their experiences and memories on social media platforms. That's why businesses are now focusing on creating aesthetically pleasing spaces that not only add to the overall ambiance but also provide guests with a backdrop that is perfect for taking photos and sharing their experiences online.
Businesses can increase their brand awareness, engagement and revenue by creating spaces that are aesthetically pleasing and shareable on social media. This can be achieved through bold and vibrant colors, unique décor and art, clever use of lighting, and interactive elements such as murals, installations, furniture, or props.
3. Unique design elements can differentiate a hotel or resort from competitors
When it comes to the hospitality industry, interior design is no longer a luxury, but a necessity to stand out from the competition. A well designed interior space helps to enhance the overall guest experience and helps the hotel or restaurant establish a brand identity by having a lasting impression, leading to positive reviews and referrals.
Incorporating curated, unique design elements into a hotel or restaurant can have numerous benefits for both guests and the property itself. Guests are more likely to remember their stay at a hotel or resort if it has a distinctive design.
4. Well-designed spaces lead to positive reviews and recommendations from guests
Not only does design and aesthetics create a more pleasant experience for your guests, but it usually also lead to positive feedback, word-of-mouth recommendations and increased social media engagement and bookings.
Attention to detail is key - from the furniture and décor to the lighting and layout, every aspect of the space should be carefully considered. In addition to aesthetics, it is important to make sure the space is functional and practical for guests' needs. This can include things like comfortable seating, ample lighting, and easy navigation throughout the space.
5. People buy experiences and are willing to pay more for products and services in well-designed places.
Restaurants and hotels that invest in creating well-designed places will attract more customers and can charge more for their products and services. This is because people are looking for experiences that go beyond just a transaction.
For example, a coffee shop with a cozy and inviting atmosphere can make customers feel at home and relaxed, while a restaurant with a modern and sleek design can make customers feel sophisticated and trendy. A hotel with a beautiful and luxurious design can make a guest feel like they are getting their money's worth and add to the overall enjoyment of their stay.
Whether it's a luxury hotel, a high-end restaurant, or a premium retail store, the interior design plays a crucial role in creating a welcoming and aesthetically pleasing environment that appeals to the affluent clientele. It is no longer just about functionality and comfort, but also about creating a unique experience that leaves a lasting impression on the customers.
